432 thery

Privacy policy

Effective 11 October 2026 · 432 Theory Media Inc.

The purpose of this privacy policy is to inform you about how 432 Theory Media Inc., its subsidiaries, affiliates and related entities (“we,” “our”) handle privacy practices, including how we collect, use and disclose your personal information.

This privacy policy applies to our website www.432theory.com, subscription services, digital fitness and wellness programs, community or forum features, customer support channels, and related products and services (collectively, the “Platform”), unless we provide a separate privacy notice for a particular product, feature or activity.

Please review this privacy policy carefully. By submitting your personal information to us, by registering for or using the Platform or any of the services we offer, by using our website, or by voluntarily interacting with us, you consent to our collecting, using and disclosing your personal information as set out in this privacy policy, as revised from time to time.

What is personal information?

“Personal Information” means information that makes it possible to directly or indirectly identify a person.  This information may include your name, mailing address, email address and telephone number.

How do we obtain your consent?

We collect, use and disclose your Personal Information with your consent or as permitted or required by law. How we obtain your consent (i.e., the form we use) will depend on the circumstances. Subject to applicable laws, your consent may be express or implied, depending on the circumstances and the sensitivity of the Personal Information in question. If you choose to provide Personal Information to us, we assume that you consent to the collection, use and disclosure of your Personal Information as outlined in this privacy policy.

Typically, we will seek your consent at the time your Personal Information is collected. Where we want to use your Personal Information for purposes not previously identified to you at the time of collection, we will seek your consent prior to our use of such information for these purposes.

If you provide Personal Information to us about another individual, it is your responsibility to obtain the consent of that individual to enable us to collect, use and disclose his or her information as described in this privacy policy.

How do we collect your Personal Information?

We collect your Personal Information when you:

  • visit or use our website
  • create, access or manage an account on our Platform
  • purchase, renew, cancel or participate in a subscription, free trial or other promotion
  • select or complete workouts, programs, challenges, or other wellness activities
  • enter profile, fitness, wellness information, or upload photos or other content
  • join or participate in the member community made available as part of the Platform and hosted through WhatsApp (the “Community”), blogs, surveys, promotional or social media activities
  • contact us for customer support, privacy requests or other inquiries
  • apply for a job or interact with us in a professional capacity

What information do we collect and for what purposes?

We only collect the Personal Information that we need to offer our products and services. As such, we may collect the following information:

Purpose
Create and manage accounts; authenticate users; provide customer support.
Personal Information collected
Name, email address, password or authentication data, contact details, account settings, account activity, communications and support history.
Purpose
Provide and personalize fitness and wellness programs.
Personal Information collected
Fitness goals and preferences; workout selections, completion and activity history; height, weight and goal weight; age or date of birth; and other information you choose to provide.
Purpose
Process subscriptions, free trials, promotions and purchases.
Personal Information collected
Subscription plan, transaction and billing details, payment status, billing address, promotional code and limited payment information received from payment processors. We do not ordinarily receive or store full payment-card details.
Purpose
Provide, administer and moderate the Community and related social features.
Personal Information collected
Your phone number, WhatsApp profile name, profile image, posts, messages, comments, reactions, media, and other content or information you choose to share. Depending on your WhatsApp settings and the Community’s configuration, this information may be visible to 432 Theory, Community administrators, other Community members, Meta and its affiliates, and other persons with access through WhatsApp. We may use this information to facilitate participation, communicate with members, moderate content, enforce applicable rules, respond to concerns, and maintain the safety and integrity of the Community.
Purpose
Operate, secure, troubleshoot, analyze and improve the Platform.
Personal Information collected
IP address, device and advertising identifiers, browser, operating system, app version, language, time zone, approximate location derived from IP address, log data, feature interactions, crash reports and performance data.
Purpose
Send service communications and, where permitted, marketing and personalized advertising.
Personal Information collected
Name, email address, notification token, marketing preferences, engagement data, cookie and advertising identifiers, and inferred interests.
Purpose
Conduct surveys, promotions, research and testimonials.
Personal Information collected
Survey responses, competition entries, feedback, photos, stories and any permissions or releases provided.
Purpose
Meet legal obligations, enforce our terms and protect users, the Platform and our rights.
Personal Information collected
Account, transaction, device, usage, communications and other relevant records.

In general, we may also need to use your Personal Information to:

  • Meet our legal obligations;
  • Prevent cyber threats and fraud;
  • Respond to claims, warrants and orders from courts and other bodies;
  • Protect your rights and interests along with our own; and
  • Collaborate in legal proceedings or investigations.

How do we use cookies and other technologies?

When you use the Platform, we and our service providers may use cookies, software development kits, pixels, local storage and similar technologies to collect technical and usage information. These technologies help us keep users signed in, remember preferences, operate Platform features, measure performance, understand how workouts and content are used, prevent fraud, and, where permitted, personalize content and advertising. Cookies or similar technologies may be stored locally on mobile devices or on computer servers operated or controlled by our third-party service providers. In addition, when you visit our Platform, our systems automatically collect your IP address and the type of browser that you use.

We may use your information collected by cookies and similar technologies to engage in interest-based advertising (also known as targeted or behavioral advertising) in connection with your use of our Platform, and across third-party websites or service offerings when you leave our Platform. Interest-based advertising means that your preferences and interests are collected through cookies or similar technologies and then used to provide you with advertising and marketing materials that are relevant to you, based on those preferences and interests. For example, we use Google Ads, Meta Ads and similar provider technologies to provide you with advertising based on your browsing history and search requests. We also use tools to provide you with personalized advertising based on your viewing content.

You may manage certain cookies through our consent tool, if available, and through your browser settings. You may manage mobile permissions, advertising identifiers, and notification permissions through your device or relevant third-party application settings. Disabling certain technologies or permissions may affect the availability or operation of some Platform features.

Do we collect information from minors?

The Platform is not directed to children, and users must also meet any higher minimum age required to consent to the processing of their Personal Information or to enter into a binding agreement in their place of residence. We do not knowingly collect Personal Information from children below the applicable minimum age in their jurisdiction of residence.

With whom do we share your Personal Information?

In certain circumstances, we use the help of service providers to better serve you. For example:

  • We may share Personal Information with affiliates and service providers that support hosting and cloud storage, authentication, payment processing and billing, customer support, email and push notifications, analytics, and security and fraud prevention.
  • If you join or use the Community, we disclose the information needed to provide and administer that feature to Meta Platforms, Inc. and its affiliates, which operate WhatsApp. WhatsApp may independently collect, use, disclose, store and otherwise process information about you and your use of WhatsApp, including account, device, connection, usage and communications information, in accordance with its own terms, privacy policy and settings. 432 Theory does not control WhatsApp’s independent processing practices.

If we provide your information to service providers, then we require that the service providers maintain the confidentiality of your Personal Information and keep your Personal Information secure. We also require that they only use your Personal Information for the limited purposes for which it is provided. When our service providers no longer need your Personal Information for those limited purposes, we require that they dispose of the Personal Information. We do not authorize the service providers to disclose your Personal Information to unauthorized parties or to use your Personal Information for their direct marketing purposes. In some circumstances, we may permit our service providers to retain aggregated, anonymized or statistical information that does not identify you. If you would like more information about our service providers, please contact us using the contact information in the “How to contact us” section below.

Please find below a non-exhaustive list of our service providers:

Provider or category
Stripe
Services provided
Subscription billing, payment processing and transaction administration
Provider or category
UScreen
Services provided
Hosting, storage, authentication, app delivery, security and technical operations
Provider or category
WhatsApp / Meta
Services provided
Hosting and operation of the Community, member communications and related account, security and technical functions
Provider or category
analytics providers
Services provided
Usage analytics, diagnostics, performance measurement and product improvement
Provider or category
Communications / support providers
Services provided
Customer support, email, push notifications and service communications

Additionally, we may use and disclose your information when we believe such use or disclosure is permitted, necessary or appropriate:

  • under applicable law, including laws outside your country of residence;
  • to comply with legal process;
  • to respond to requests from public and government authorities, including public and government authorities outside your country of residence;
  • to enforce the terms of the agreements for our products and services;
  • to protect our operations or those of any of our affiliates or subsidiaries;
  • to protect our rights, privacy, safety or property, and/or those of our affiliates, you or others; and
  • to allow us to pursue available remedies or limit the damages that we may sustain.

In addition, we may transfer your Personal Information and other information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, brands, affiliates, subsidiaries or other assets.

Opting Out of Communications

If you no longer want to receive marketing-related emails from us, you may opt out of receiving such marketing-related emails by clicking the “unsubscribe” link at the bottom of any email you receive from us, or, if you created an online account when you registered to receive our emails, you may log into your account and make changes to your communication preferences. You may also opt out by contacting us directly using the contact information in the “How to contact us” section below.

We will endeavour to respond to your opt-out request promptly, but we ask that you please allow us a reasonable time to process your request. Please note that if you opt out from receiving marketing-related emails, we may still need to send you communications about your use of our products or services, or other matters.

Where is your Personal Information located?

Your Personal Information may be stored and processed in Canada and in any country where we have facilities or in which we engage third party service providers, such as in the United States. As a result, your Personal Information may be transferred to countries outside your country of residence, which may have different data protection rules than in your country. While such information is outside of your country, it is subject to the laws of the country in which it is located, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other country, pursuant to the laws of such country.

However, our practices regarding your Personal Information will at all times continue to be governed by this privacy policy and, if applicable, we will comply with specific requirements providing adequate protection for the transfer of Personal Information, such as entering into an agreement with third party processors that includes appropriate security measures for the information communicated.

In the case of any transfer of your Personal Information to other countries, we will implement appropriate safeguards to provide an adequate level of protection.

Information processed through the Community may be stored or processed by WhatsApp, Meta and their service providers in jurisdictions outside Canada. Their location and processing practices are governed by their own terms, privacy policy and applicable law.

How long do we retain your Personal Information?

We retain the information we collect for as long as necessary to fulfill the purposes for which we collect it, as required or permitted by law, or for other legitimate purposes such as data recovery, dispute resolution and fulfillment of contractual or legal obligations.

Content and personal information shared through the Community may remain visible to other members or be retained by WhatsApp or Meta even after you delete content, leave the Community or close your account, including where another person has copied, forwarded, saved or captured it. We may retain moderation, complaint and enforcement records where reasonably necessary for the purposes described in this policy.

How do we protect your Personal Information?

Safeguards

We have implemented physical, administrative and technical safeguards to protect the confidentiality and security of the Personal Information that we hold, including to prevent accidental or unauthorized access or the use, loss, destruction, communication or altering during transmission or storage of Personal Information.

Only authorized and qualified personnel who need access to your Personal Information in the performance of their duties have access to it.

Warning

However, no safety measure is absolute or fully guaranteed. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security of any information you have provided to us has been compromised), please contact us immediately at the address indicated in the How to contact us section.

Community security

Participation in the Community is voluntary. Before joining or posting, review your WhatsApp privacy settings and the information visible on your WhatsApp profile. Do not share sensitive personal information, confidential information, or information about another person unless you are authorized to do so. You may leave the Community at any time using the controls available in WhatsApp; leaving the Community will not necessarily remove information previously shared or retained by others.

What rights do you have regarding your Personal Information?

You are entitled to access and rectify your Personal Information. These rights may be limited in certain circumstances.

Access and rectification

You may access your Personal Information and, where appropriate, request rectification, as permitted or required by law. You may also request the deletion of outdated or unwarranted information, or make written comments. However, to ensure that the Personal Information that we hold about you is accurate and up to date, please inform us of any changes without delay.

Withdrawing your consent

You may also withdraw your consent to the use and communication of your Personal Information. However, we may no longer be able to offer you certain products or services.

If you are located in Quebec, we may be entitled with the additional following rights:

  • you may have the right to request that Personal Information held about you no longer be disclosed;
  • you may have the right to request information about the use of any automated decision system and the impact it may have on you.

You also have the right to lodge a complaint with the relevant data protection authority. We may require that you provide sufficient identification to fulfill your request to access or correct your Personal Information. Any such identifying information will be used only for this purpose.

To exercise your rights, see the “How to contact us” section. We may ask you for identification to confirm your identity.

When does this policy not apply?

This policy does not apply to websites operated by third parties over which we have no control. If you follow a link to a third-party website, the privacy policy of that third-party website will apply.

We may not be held liable for their privacy policies, procedures or practices regarding the protection of Personal Information. We invite you to review such policies before submitting Personal Information to such third-party websites.

The Community is provided through WhatsApp, a third-party service. Your use of WhatsApp, including WhatsApp’s processing of your account, device, usage and communications information, is also subject to WhatsApp’s own terms, privacy policy and settings. If you do not wish to provide information to or through WhatsApp, you should not join or participate in the Community.

How to contact us

If you have any questions about how we collect, use or share your Personal Information, or if you wish to exercise your rights, please contact the Privacy Officer using at the contact information below.

Email
hello@432theory.com
Address
4632 Langara Avenue, Vancouver, BC V6R 1E1, Canada

Will we amend this privacy policy?

We may update this privacy policy from time to time. Should we make material changes to this policy, for example, to comply with new legal requirements, we will notify you thirty (30) days in advance so that you can make an informed decision regarding your use of our services. In all cases, we will make the new version available on our website, indicating the date of the last update.