About 432 Theory
Midlife is a design window.
432 Theory is how we train through it: strong, informed, unstoppable.
What started as one woman’s personal journey grew into a workout community of women on a mission to dance through midlife with vitality.
“Women shouldn’t have to simply ‘tough it out’ through midlife… We deserve the strength and power to feel unstoppable, doing whatever makes us feel most alive.”
Divya Thakore
CEO & Co-Founder · ACE certified group fitness instructor · trained dancer
Movement has always been part of Divya’s life. A classically trained dancer and choreographer, she found her way into fitness by teaching online during the pandemic, and her classes grew by word of mouth alone. Now, she’s become obsessed with how women’s bodies should train as they age: building strength and power, maintaining mental and physical capacity, and incorporating recovery, flexibility, mobility, balance, and so much more.
Why I built this
I’m on a mission to make sure women can dance through midlife: strong, capable, unstoppable, and with vitality.
Is that such a crazy ask?
My own midlife story starts with dance.
I recently returned to it. And it felt so good. Dancing is where I feel like the highest version of myself: free, capable, strong, unstoppable. It’s the thing I love most in this world, besides my family.
Every woman has her own version of dance, the thing that makes her feel most alive. And whatever that is requires mental and physical capacity.
So I started looking at exercise as the tool to help women feel good in their bodies and minds through midlife. I became obsessed with the research, the science behind how the female body responds to training, leading up to and during midlife.
And now, 432 Theory exists to turn that research into real training, helping women build the strength and power to keep doing whatever it is that makes them feel alive, unstoppable, most like themselves.
I invite you to join the movement and stay strong with us.
Divya
The people behind 432.
We bet on people first.
Midlife brings wisdom, the kind that gives you the courage to surround yourself with people who share your values, not just your resume. That’s this team.
Each person has worked in fitness tech for a long time, in their own way, with real results to show for it. Collectively, this team has spent more than 30 years in the industry.
Paula Bartis
Co-Founder & Advisor
Paula led marketing at Trainerize and turned a Vancouver startup into a global brand and a community of 450,000 coaches worldwide. She has spent her career building tech, fitness and travel brands. Today she leads marketing at Lighthouse in hospitality tech, and she advises startups on marketing, and how to grow incredible communities.
Sharad Mohan
Co-Founder, Founder of Trainerize
Sharad has built fitness technology since 2008. He co-founded Trainerize and grew it to 50,000 customers serving millions of people worldwide. Today he’s CEO of Opus1, the platform behind music and performing arts schools, and he and Divya back longevity brands through MFA Growth.
Harmonie Vachon
Video Production
Harmonie trained at Vancouver Film School, led video content at Trainerize, and runs her own production company Salt & Rain Studios. She specializes in making films and creative for brands in the fitness and wellness industry.
Pavle Glišović
UX & Technology
Pavle works across design and digital marketing, with a focus on websites and digital products. He runs PACE, a digital studio focused on branding and web. At 432 he builds the experience from the site to the studio to checkout.
What we believe.
Aging is something you shape.
The changes of midlife are predictable, and many of them respond to training. The best time to start is before they show up.
Someone should have done the thinking.
The information exists. What’s missing is the application. We connect the dots so you can press play.
If it isn’t fun, it won’t last.
Joy, music and community keep you coming back long enough for the training to matter.
Strength shouldn’t be a luxury.
Longevity has started to belong to people with money and time. We built 432 so it doesn’t.
Come train with us.
Osteo, Neuro, Cardio, Pelvic Floor + Core and Metabolic: the five systems estrogen decline affects, trained together in three workouts a week.